Aduna

adundaAduna is an Africa-inspired health food brand and social business. Our mission is to bring you the natural vitality of Africa’s ancient ingredients, while creating sustainable livelihoods for small-scale producers.

Alfez

Founded by food enthusiast Sam Jacobi, the ideas behind the Al’Fez brand were influenced by his childhood growing up in the Middle East.

“Picture a bustling souk in the heart of Jerusalem’s Arab quarter in the 1970’s. As a child, I would experience all of the colourful aromas and tastes of simple yet amazingly delicious foods. I will never forget sitting in one of the many traditional cafes enjoying freshly made houmous generously drizzled with the richest Jordanian olive oil and served alongside freshly baked bread.”

After 10 years in the food business, Sam began developing the Al’Fez brand in order to share his favourite Middle Eastern dishes with lovers of good food throughout the world! In 2000, after an intensive product development process, the original Al’Fez range of products was created.

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